Ask Jerry

Target Audience

Asked by Mary Sprain on May 28, 2020

Hi, Jerry.
How do I decide who my specific target audience is for my book? I am writing a Christian self-help book but am thinking of my younger self when I write. Is it a bad idea to just write to my younger self?

Jerry's Answer

That should actually be your first decision, Mary. And writing to your younger self can be a good idea, provided it represents a large enough demographic to shoot for.

I'd say to go for that audience and don't look back.

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